Every great journey begins with a single leaf. Grown in the shade, stone-ground by hand, and thoughtfully shared with India — Hina invites you to slow down, savour the moment, and begin a daily ritual that nourishes both body and mind.
Instead of chasing energy with another cup of coffee, Hina offers a calmer path — grown with patience, stone-ground in Japan, and selected to fit the way modern India actually enjoys matcha, from traditional bowls to everyday lattes.
Authentically produced using traditional cultivation methods, from carefully selected farms.
Slowly milled using traditional granite mills to preserve colour, aroma and delicate flavour.
Protected from direct sunlight before harvest, developing vibrant colour and natural sweetness.
Nothing added. Nothing removed. Only pure Japanese matcha, cup after cup.
Our smoothest expression of matcha — balanced, elegant and wonderfully satisfying. Perfect for those beginning their journey or a quiet daily ritual.
Discover ShimadaLight, refreshing and beautifully versatile — ideal for everyday drinking, iced matcha and simple recipes any morning of the week.
Discover MidoriCreamy, rich and comforting — created especially for silky matcha lattes, frappés and smoothies loved across India.
Discover Gōgumi
Reliable, versatile and professional — designed for smoothies, desserts, baking and creative recipes where colour and flavour matter.
Discover KokusanEvery cup tells a story — of Japanese craftsmanship, quiet mornings, mindful pauses, and traditions shared across cultures. Hina is not simply about drinking matcha. It's about bringing a little more calm into everyday life.
Every collection begins in Japan's tea gardens, where generations of tea makers have perfected the art of shade-growing.
Leaves are shaded before harvest, developing vibrant colour and a naturally smooth flavour.
Hand-honed methods, passed through generations, guide every stage of the process.
Slowly milled using traditional granite mills to preserve freshness and texture.
Each batch is carefully selected and prepared for its journey to India.
Thoughtfully shared with India, carrying the character of its origin with it.
Whisked into a bowl, poured over ice, or folded into a warm latte — matcha becomes yours.
A quiet ritual, passed on — from our tea gardens to your table, and onward to the next cup.
Every journey begins with a single leaf.
Four ways to experience Hina — however you take your matcha.
Whisk Midori or Shimada with water at around 75–80°C. Meditative, vivid, alive — the traditional way to begin the day.
Gōgumi blended with steamed milk and a touch of sweetness. Creamy, balanced, and café-worthy at home.
Kokusan Select for syrups, cakes, cookies and confections — stable colour and authentic aroma at any volume.
A morning ritual of Midori with warm water. Naturally occurring L-theanine, without the coffee jitters.
Steady caffeine, supported by naturally occurring L-theanine for a calmer lift.
A favourite companion for study, work and creative moments of quiet concentration.
Made from whole tea leaves, giving matcha its naturally high concentration of plant compounds.
Preparing matcha encourages slowing down — being present, one bowl at a time.
Its vibrant green reflects careful cultivation, shade-growing and freshness.
Enjoy it hot, iced, or blended into your favourite recipe — matcha adapts to you.
One leaf, three ways to enjoy it. Choose how you take your matcha, adjust it to the number of cups you're pouring, and follow along step by step — the same guidance woven through our packaging and QR journey.
Scan the QR on your tinEvery Hina pack links to this same brewing guide, with recipes, authenticity checks and video guidance for your exact collection.
Boiling water scorches the leaf and turns matcha bitter. Let boiled water rest for two to three minutes before pouring — aim for roughly 75–80°C.
Matcha clumps easily once tinned. Always sift it through a fine mesh strainer before whisking, even for lattes — it's the difference between silky and gritty.
Circular stirring gives a thin, flat cup. Whisk briskly from the wrist in a quick "W" or "M" motion for 15–20 seconds until a fine foam forms.
More isn't better — it just turns bitter. Start light, especially with Midori, and adjust the ratio to taste as your palate settles in.
It carries centuries of Japanese craftsmanship, respect for nature, and appreciation for simple moments. Discover the traditions that continue to inspire every leaf we share.
A ritual of precision and presence, refined over centuries.
Hospitality without expectation — care, quietly given.
Finding beauty in imperfection and the passing of time.
Harvests timed to nature's own rhythm, not the calendar.
Shaded rows where every leaf begins its journey.